Beginning of Lecture in German at 6.30 p.m.
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Social and ecological responsibility are issues increasing in importance for the economy and society. This lecture outlined the initial results of an international comparative study on ethical consumer behavior (i.e., taking into account environmental and social responsibility of products and their production during consumers’ decision-making processes). In Germany and Japan individuals were surveyed on their attitudes toward ethics, the environment and corporate responsibility, as well as their actual ethical consumer behavior. The study then analyzed the various influencing factors determining ethical consumer behavior, as well as individual and cultural differences between consumers in both countries.
Dr. Florian Kohlbacher is Head of Business and Economics Section of the German Institute for Japanese Studies (DIJ) Tôkyô. Currently he coordinates a research project on the economic and administrative implications of the demographic change. He is author of “International Marketing in the Network Economy: A Knowledge-Based Approach”, Palgrave, 2007 and Co-Editor of “The Silver Market Phenomenon: Business Opportunities in an Era of Demographic Change“, Springer, 2008.