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Workshop: Japan - The Silver Market Phenomenon
FOCAL AREA: DEMOGRAPHY
Date: 2009-05-19
Venue: Munich
Cooperation: German Institute for Japanese Studies, Tôkyô; German Chamber of Industry and Commerce to Japan, Tôkyô; German-Japanese Industrial Cooperation Committee, Düsseldorf
Venue: Munich
Cooperation: German Institute for Japanese Studies, Tôkyô; German Chamber of Industry and Commerce to Japan, Tôkyô; German-Japanese Industrial Cooperation Committee, Düsseldorf
Whether it’s a user-friendly mobiles or cell phones, luxurious residences for senior citizens, or robots offering aged care services, more and more Japanese companies are creating innovative products for the rapidly expanding market that caters to the aging population. The conference explored how strong German companies are affected by the demographic developments in Japan and to which degree the Silver Market represents an actual or potential market.
The German Chamber of Industry and Commerce to Japan only recently (this past summer) carried out a study on the same topic (In German, see German page).